There is a saying in the Latino community that “charity starts at home.” Contrary to popular belief, giving and being involved in philanthropic causes is a natural part of the Latinos’ cultural DNA. There are fourteen cultural markers that define Latino culture, including familismo, which describes the way we view and relate to blood relatives, extended family members and friends. This sense of collectivism and spirituality drives our desire to help those in need, and underlies its trust and financial support of the institution of the church.
The Latino community cares very much about civic and religious participation within their communities. The issues that affect “nuestra comunidad”: education, health, housing, and job creation are the ones that Latino-centric organizations and individuals are willing to help more often. Different from our Caucasian counterparts who give to 2-3 organizations per year, Latinos will give to 3-5 organizations and 38% will give to newly created organizations. Latino donors are driven by secular and religious motivations rooted in their upbringing – for example, giving “el diezmo” (10% of your income) at church is a cultural motivation learned within the family structure.
By 2050, the U.S. Latino population is expected to reach 106 million, comprising 24.5% of the nation’s total population, with a purchasing power of over 1 trillion dollars. Living in a country built by immigrants, these numbers represent strength and the ability to move forward both culturally and economically. They also enhance the understanding of cultural insights into Latino giving.
The following infographic offers a perspective on Latino giving by capturing key vital statistics:
In 2015, Latino donors without children contributed $618/year while their counterparts with children were even more generous contributing $930/year. Charitable causes close to the Latino heart include the following categories:
- Religion (32%)
- Education (15%)
- Human services (12%)
- Gifts to Foundations (12%)
Furthermore, it is important to factor in the contributions made by U.S.-based Latinos to charities in Latin American countries. Per the World Bank and Pew Research Center, migrant donations to charities throughout Spanish-speaking Latin America, was nearly $54 million in 2013. These philanthropic dollars often help fund villages’ schools, roads and churches.
FundLatinos builds on Latinos natural inclination to help our community and family. Our mission is to strengthen “la comunidad” by changing the way crowdfunding works and increase opportunities to help Latinos succeed in their fundraising efforts.