Creating a campaign is as easy as one, two, three. But once you have your campaign set up – how do you start promoting it? Getting exposure to your campaign is key to it’s success. In this post, we’ve answered some of the most popular questions about campaign promotion.

Q: How do I start getting donations?

A: The first donation is the most important one. When a campaign has a donation of any kind, it gives visitors a reason to trust and believe in a campaign. People don’t necessarily want to be the first ones to donate, so reach out to family and those closest to you and ask them to make a donation. When people come across a campaign with a donation, they’ll be more likely to donate themselves. Don’t forget to ask them to share the campaign too!

Q: How do I get the word out about my campaign?

A:  Facebook is a great place to start. Being that Facebook is the most popular social media network, you will be able to reach more people faster. Use the “Share” button on your campaign page and be sure to include a sentence or two about why the campaign is important to you.  

Q: I just shared my campaign on Facebook. What’s next?

A: You should share it in as many places as possible. Email the link. Post it on Twitter, Instagram, LinkedIn – anywhere you think you can reach potential donors. Just as important, ask your friends and family to share it on their social networks and to email it to their friends and family. You want to get the word out about your campaign in as many places as possible because you never know where the next donation may come from. And don’t just ask them to donate – ask them to share the campaign with their networks as well.

Q: Besides social media, where else can I promote my campaign?

A: Once you have the link to your campaign page, send it to your friends and family via text, email or any other means of communication. Again, you are trying to reach as many as people as you can, so encourage your friends and family to help spread the word.

Q: What should I do if I make changes or add an update to my campaign?

A: Share it! Remind people about your campaign every time you make a change or provide an update. Keep donors and potential donors in the loop and let them know that you are serious about raising money. Showing persistence helps people trust your campaign and feel more confident in donating.

Q: How can I get my campaign seen by even more people?

A: Reach out to your community. You can try reaching out to your local TV station, newspaper, radio or any nearby organizations. When you contact local media, tell them why your campaign is meaningful and include a short, powerful description of the campaign. Don’t forget to include the link to your campaign!