Supporting people in need is a core tradition in the Latino community. However, for Latinos, giving has not always been associated with “philanthropy” because it is traditionally accomplished informally, at the family and community levels.  As the first studies of Latino philanthropy begin to emerge, the fact is that 47% of Latino households give to their local churches and community organizations. In contrast, only 1.1% of Latinos give to large philanthropic organizations.

For Latinos, funneling donations through the community is considered an act of caring.  Most importantly, it comes with the knowledge that the funds donated will ultimately reach the people or causes they want to support.

The recent growth of crowdfunding, combined with the increase of the millennial population, has given rise to a new age of Latino philanthropy.  The act of donating to a cause by pulling together resources and funds is exactly what Latino giving has always been about.   Today, young Latinos are embracing sites like FundLatinos as their means to support a digital community through giving and philanthropy. The nature of the causes – church, family, community – are still the same, but now there is a new way of donating to them – crowdfunding.

A look inside Latino philanthropy shows us that:

  • Giving Begins at Home

Latino families believe in giving. It is not unusual to lend a helping hand to close friends, family, and community members.  From simple favors like babysitting to offering rooms for extended stays, Latinos always look to lend a hand.

  • Giving Comes from the Heart

Latinos connect to a cause that is culturally and emotionally significant, from causes related to natural disasters in a country of origin to issues affecting their local communities.

  • Giving is Shared

Giving of the ‘diezmo,’ or 10% of earnings, is a tradition in the Christian community and embraced by Latinos all over the world.

  • Giving Stays Close 

Latinos prefer to witness the impact of their donations. It is common for Latinos to provide clothing and food to those in need, instead of writing a check.

  • Giving Achieves Fast Results

Latinos want to see immediate and tangible results of their in-kind and/or monetary contributions. Hence, it is common for Latinos to avoid institutional philanthropy, in favor of mobilizing support via the church or giving directly to the receiving party.

  • Giving Gets Rewards

Rewards of philanthropy come from seeing the success of the cause. This can be as simple as the knowledge that a student went to college thanks to a scholarship, or that a family-in-need has used donated funds to enjoy a holiday meal.


With crowdfunding, Latinos will find a new manner of giving that is close to home, shared, and rewarding.